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Posted May 12, 2021 by Jeff in Eats & Drinks
 
 

Iron Maiden and BrewDog Team Up on Hop-Forward Lager

BrewDog Hellcat
BrewDog Hellcat

BrewDog, the world’s only carbon negative beer brand, has teamed up with heavy metal icons Iron Maiden for Hellcat, an India Pale Lager that’s due out this fall. Together, BrewDog and Iron Maiden are bringing their respective expertise to unite and excite craft beer lovers. 

“We’re thrilled to partner with a world-renowned rock band like Iron Maiden,” says James Watt, CEO and co-founder of BrewDog, in a press release. “Iron Maiden, like BrewDog, have maintained their spirit of independence throughout their stellar career. Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish—an epic beer worthy of this massive collaboration.”

A hazy-gold IPL Hellcat is carbon negative, and BrewDog removes double the CO2 it takes to make it.

“I’ve been looking for the perfect partner with whom to bring a fresh, exciting beer to the U.S.,” says Maiden singer Bruce Dickinson. “I’ve long been an admirer of BrewDog, not just because of their beers, but also of their attitude and style.”

When I met the BrewDog team, we discovered the respect is mutual, and that we could make an undeniably unique beer together.

Bruce Dickinson

Brewed and exclusively available in the States, Hellcat joins the global Trooper family of beers crafted by Maiden vocalist and beer aficionado Bruce Dickinson and the family-owned Robinsons Brewery. Iron Maiden’s Trooper beer was launched in 2013 and has sold more than 25 million pints worldwide in more than 60 countries. The Trooper family of premium beers has evolved and expanded to include stouts, lagers and IPAs.

Hellcat will be available for purchase online at BrewDog.com/usa and at select distributors and retailers.